“Unapologetic – Born to shine” is a colorful, deep and crazy dance piece about beauty standards and queer self empowerement. I created branding guidelines, the logo, graphic material and the photos used in PR.

“Unapologetic” is a dance project by the dance company Flux Crew that works with queer lay and professional dancers.

Project

Unapologetic – Born to Shine

2023 – 2024

Competencies

Branding

Graphic Design

Photography

The Logo

The flyer for the recruiting phase of the project had to cater to the audience of young queer people. We decided to go with a 90’s pop magazin look.

A social media series introduced the cast of professionals that would coach, choreograph and dance with the participants.

The promotional material for the shows was styled like a concert in line with the concept of the piece.
The photography we produced specifically for this design.