EatMeNow is a dance piece that discusses the objectification of female read bodies, the fetishization and devaluation of lesbian sexuality and how an alternative view of sexyness and tenderness could be percieved trough a lesbian gaze.
The piece was produced the company Flux Crew.

I produced the branding, photography as well as the print and digital promotional material.

The logo and contextual variations for print and digital

The concept of the promotion was to use a “sex sells” approach without really showing anything. The evoked feeling should then be questioned once you learn about the details and view the piece.
The main print promo consisted of a Poster and a tri fold flyer.

The flyer contained questions for self reflection to engage the audience and already provoke thoughts about the topic of the piece.

An Instagram story campaing using ambiguous questions that became more and more concrete towards the premiere kept the public engaged.